Black? Yes, because most whitening pastes contain chemical bleaching agents. "Black Is White" toothpaste contains activated carbon. So it is black, truly black and the activated carbon absorbs precisely those particles that cause discoloration, especially tea, coffee, nicotine and red wine. Is Black Is White "enamel-friendly" in that case? Let's just say this: If it only could, it would snuggle up to tooth enamel. But it can! This is because the hydroxylapatite in Black Is White actually does snuggle up to the tooth enamel as a thin film. As a result, it protects the enamel and even fills in small holes. So our whitening toothpaste is exactly the opposite of other whitening toothpastes: in fact, it's quite helpful. In addition, Black Is White is slightly cooling; and a physical blue filter makes the teeth optically even whiter. Typical Curaprox: everything is included that you would expect from a Curaprox toothpaste: double protection against tooth decay from the sodium fluoride and its enzymatic system. Hydroxylapatite. RDA approximately 50. No SLS. 

WITHOUT  SLS

WITHOUT  triclosan

WITHOUT  bleaching agents

WITHOUT  plastic particles

WITHOUT  any limitations

 Black is White
 White is Black
 6 count of each product
 Includes Display
 
Black is White Refills
Black Toothpaste 
(Refreshingly lemony mint)
 
White is Black Refills
 Black Toothpaste
 (Extra mild mint)
 

Qty

 12

 

Qty

 1

 

Qty

 1